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Performance Marketing
Course

This is your opportunity to master performance marketing online at your own pace and become a certified Performance Marketer. Master diverse marketing channels, ads, campaign strategies, SEO, and more with world-class instructors. End your course with a bang by completing a Capstone Project!

Learn from the comfort of your home

Access high-quality learning resources

Complete assignments after every module

Get started now!

What will you learn?

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Create & execute digital advertising strategies across diverse channels

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Master keyword research & campaign optimization for better visibility

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Get skilled in creating, targeting, & optimizing Facebook ads

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Build successful performance marketing campaigns on your own

Why learn Performance Marketing now?

We live in the era of marketing where mere knowledge of its basics wouldn’t benefit neither your client and thus nor you. Results matter the most and that’s where our Performance Marketing Course comes into the picture. We have a highly accountable and results-driven approach to marketing that will help you measure and optimize the effectiveness of your actions in the marketing realm.

Learning performance marketing now can be a valuable investment in your career or business due to:

cost_effective_icon
Cost Efficiency
Data Driven
Data-Driven Decisions
Global target
Global Reach-Targeted Marketing
Business growth
Business Growth
Measurable results
Measurable Results
Career opportunities
Career Opportunities
50

50%

As per a Statista report, over 50% of e-commerce website traffic comes from paid search and social media advertising

200

200%

According to eMarketer, the average ROI for Search Engine Marketing is around 200%.

73

73%

In a Dentsu Aegis Network survey, 73% of marketers said they use data and analytics to improve their marketing ROI.

The most in-demand skills
in a single curriculum!

  • Marketing - Then and Now

    • Introduction to digital marketing
    • Benefits of digital marketing
    • Traditional marketing and Digital marketing
    • Changing outlook and consumer behaviour - Attribution and Automation with examples
    • Live example of traditional brands utilising digital marketing

  • Types of Digital Marketing (Paid Ad campaigns)

    • The ACT funnel
    • Important terms to know
    • Search, Email, Social and Display advertising
    • Important metrics to measure your campaigns' success - CTR, CAC,CPC, Conversions etc.
    • Important interview questions & assignments

  • Search Marketing - Theory

    • Google Adwords, Keywords
    • Writing compelling ad copies
    • Defining success for your ad campaign
    • Important interview questions and assignments

  • Search Marketing - Practical

    • Setting up the ad account
    • Keyword planning
    • Ad copy and ad formats
    • Running the ads
    • Targeting and optimization techniques
    • Assignment - create a Google ad for different use cases

  • Facebook Ads - Theory

    • Introduction to Facebook ads
    • Campaign structure and objectives
    • Audience targeting and segmentation
    • Ad creative and design principles
    • Ad scheduling and budgeting

  • Facebook Ads - Practical

    • How to run Facebook ads
    • Targeting and other optimizations
    • Ad formats
    • Industry examples

  • Search Engine Optimization

    • Introduction to SEO
    • Types of SEO - On-page and off-page optimization
    • Is SEO effective? How to use it for demand generation
    • Case Study Discussion

  • Display Network and Remarketing

    • Formats
    • Running video ads
    • Remarketing and advantages

  • Use of Linkedin from a B2B perspective

    • Hubspot - a case study
    • Introduction to Linkedin ads and its types
    • Setting-up campaigns on Linkedin
    • When to use Linkedin and when not to use it

  • Case Study - Industry example of a successful campaign

    • Objective
    • Strategy
    • ROI and Output
    • Was it a success? Why? Discuss reasons

  • Case Study - Industry example of a failed campaign

    • Objective
    • Strategy
    • ROI and Output
    • Was it a failure? Why? Discuss reasons

What’s a great curriculum without
project-based learning?

Digital Marketing Mastery
Multichannel Campaigns for Real-World Tools

Drive Linkedin-2 Facebook Ads
This project is designed to provide students with hands-on experience in crafting and executing digital marketing strategies tailored to specific business needs.

Project Objectives

  • Develop practical skills in designing and managing multichannel marketing campaigns.
  • Gain experience in setting and achieving various business objectives through digital marketing.
  • Analyze and optimize campaign performance using data-driven insights.
  • Understand the nuances and best practices of advertising on Google Ads, Facebook Ads, and LinkedIn Ads.
mentor-1

Meet Deepak!

Director & Co-Founder, S&P Global

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Previously worked at

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Mr. Deepak, our Performance Marketing Mentor, brings over six years of digital and performance marketing experience, including a notable tenure as Deputy General Manager at Apollo Hospitals. His passion lies in empowering individuals to become industry-ready professionals. He is committed to equipping digital marketing enthusiasts with the knowledge and confidence to build successful careers.

With Deepak as your guide, you'll unlock the potential of performance marketing and turn your digital marketing dreams into reality. Don't miss this opportunity to learn from a seasoned expert and elevate your skills. Join Deepak, and let's make your performance marketing goals a resounding success.

Who would benefit from this course?

Ad Agency
Professionals
Digital Marketers
Ad agency professionals looking to stay updated
Marketing
Professionals
Professional (1)
Marketing professionals seeking to improve digital ads skills
Students and
Freshers
Content Marketer
Students/freshers looking to build a performance marketing career.
Business
Owners
Business Owner
Entrepreneurs open to mastering performance marketing to boost clients' businesses.
Freelancers
Freelancer (1)
Freelancers who want to strengthen their performance marketing skills

What's in it for you?

Comprehensive Curriculum

Module-End
Quizzes

Module-End
Assignments

Case Studies

Capstone Project

Certification

Your Performance Marketing Career begins here!

Online Learning

Vector (1) (1) 3 month access available

Effective

Bootcamp Fee

₹ 10000
₹ 999
(Including GST)

Empower your career with OdinSchool's Performance Marketing Certificate

Showcase your certificate as a symbol of your Performance Marketing expertise.

PM Certificate

FAQs

Certainly! In addition to the videos, comprehensive study materials will be provided to enhance your learning experience and understanding of the subject matter.

To support your consistent and efficient learning journey, module-end quizzes, assignments, and a Capstone Project will be provided, ensuring thorough understanding and practical application of the course material.

You will get a 3-month access to the LMS where you would be provided learning videos, learning materials, and assessments, and .

A course completion certificate will be issued to you after successful completion of the course.